Williams College Giving Priorities
The goal of this project was to design and develop a website for the Williams College Office of Communications that demonstrated funding priorities for major donors, educating visitors about the college’s funding priorities through a series of high-quality videos and a clear and compelling presentation. The Williams brand and its warm community infuse the otherwise straightforward, bold design — the site is never pushy or sales-driven. Additional Williams content is contextualized through the development lens. The site was built responsively, and is used “in the field” by senior development officers, often on iPads, who direct donor prospects to a theme that most closely matches their philanthropic interests.
Information Architecture, User Interface & Visual Design, HTML & CSS, WordPress Theme Development
Launched in March 2012