Frances Duncan

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Website redesign

Williams-Mystic

Williams-Mystic is a domestic study away program hosted by Williams College and based in Mystic, CT. The experiential, interdisciplinary curriculum looks at the world’s oceans, the coastline, and how humans interact with the water, offering a life-changing experience to students. The goal of this project was to redesign the Williams-Mystic website to portray the excitement and intensity of the program as well as its academic rigor. I was fortunate to have a beautiful viewbook, created by Taylor Design, upon which to base the site’s visual design. It was great fun translating that look-and-feel to the web, while carving out places for web-only in-depth explorations and side-stories. As an admissions marketing tool, the redesigned site serves to attract new students by positively and clearly communicating the value of Williams-Mystic through engaging design and captivating content.

Services

Information Architecture, User Interface & Visual Design, HTML & CSS, WordPress Theme Development

Status

Launched in December 2012

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